Signal Seeking

Every room holds more than one truth.

Signal Seeking brings them into one picture.

Esmee van de Giessen giving a Signal Seeking lecture, a full room looking at one thing together
Signal Seeking lecture, Master of Project Management, Hogeschool Utrecht

Wisdom sits in the combination, not in any single view.

The board sees something different from the team. The generation that built the company sees something different from the one that has to renew it. As long as everyone looks only through their own glass, the full picture is missing.

Signal Seeking is how I bring those views together. As a media archaeologist I place the old technology next to the new to see what it really asks of us, and as a systemic transformation leader I read what plays out between people. My own view is in there too, never neutral but with nuance. Not to pick a side, but so that together we see what none of us could alone. Where that way of looking comes from is a longer story. Read it in About →

The three signals

What I read.

Human

How people work together. What works and what grates. What’s said, and what stays carefully unspoken.

Technology

What the technology does, and what it promises. Where it opens something up, and where it quietly starts to grate.

Operational

How decisions land. Where value leaks away. Where ownership is felt, and where no one quite carries it.

Most organisations keep these three apart. I bring them together into one picture, instead of three.

Why it moves things

The conversation itself is the intervention.

I don’t hand you a report that lands in a drawer. I bring the real picture into the room, face to face, where we can look at it together, including the part no one has named yet.

What happens next is almost always the same. Relief. Then clarity. Then movement. The thing that was stuck for months starts to shift. Not because I solved it, but because it’s finally on the table.

I’m not asking people what they think. I’m watching what they do.

Signal Seeking takes shape in three ways: on a stage, around a table, over a full cycle.

A keynote, a recorded conversation, or a leadership team over time. Different forms, one practice, each at a different depth.

Explore the three forms →

Let’s talk.

Not a pitch. Not a proposal. A conversation about what’s really going on.

The work starts in January 2027. The conversation can start now.

Get in touch